The Victoria's Secret brand has always been synonymous with beauty, glamour, and iconic figures. Each year, the announcement of the Victoria's Secret models generates massive buzz, setting trends and influencing perceptions of beauty worldwide. As we look at 2024, it's time to explore who's made the coveted list and what makes these models stand out.

The Evolution of Victoria's Secret and Its Models

Over the years, Victoria's Secret has undergone significant transformations, particularly in response to societal shifts and demands for greater inclusivity. The brand, once known for its exclusive and sometimes narrow definitions of beauty, has started embracing diversity, body positivity, and a more realistic representation of women. This evolution is clearly reflected in the selection of models for 2024. The brand's shift toward inclusivity is not just a superficial change; it represents a fundamental rethinking of what it means to be a Victoria's Secret model. In the past, the brand faced criticism for promoting unrealistic body standards and a lack of diversity. However, in recent years, there has been a concerted effort to feature models of different ethnicities, body types, and backgrounds. This change is partly driven by consumer demand for more authentic and relatable representation in advertising and fashion. The selection of models now reflects a broader understanding of beauty, encompassing different shapes, sizes, and skin tones. This evolution also involves incorporating models with diverse personal stories and backgrounds, adding depth and authenticity to the brand's image. For example, models who are advocates for social causes or who have overcome personal challenges bring a new dimension to Victoria's Secret, resonating with consumers who value substance as well as style. The brand's commitment to inclusivity extends beyond just the models themselves. Victoria's Secret has also updated its marketing campaigns and product offerings to better cater to a diverse customer base. This includes offering a wider range of sizes and styles, as well as featuring models in its advertising who represent different age groups and body types. By embracing diversity in all aspects of its business, Victoria's Secret aims to create a more welcoming and inclusive environment for both its customers and its models. This transformation is an ongoing process, and the brand continues to listen to feedback from its customers and the wider community to ensure that it is meeting the needs and expectations of today's diverse society. Ultimately, the evolution of Victoria's Secret reflects a broader trend in the fashion and beauty industries toward greater inclusivity and representation, and the brand's commitment to these values is evident in the selection of models for 2024 and beyond.

Diversity and Inclusivity

One of the most significant changes in recent years is the focus on diversity and inclusivity. Victoria's Secret has actively sought models from various ethnic backgrounds, body types, and gender identities. This change reflects a broader societal push for representation and challenges traditional beauty standards. The shift towards diversity and inclusivity within Victoria's Secret is not merely a cosmetic adjustment but a profound transformation reflecting evolving societal values. The brand, which once adhered to a relatively narrow and homogeneous ideal of beauty, now actively seeks to represent a broader spectrum of identities and backgrounds. This change is driven by several factors, including increased awareness of social justice issues, growing consumer demand for representation, and a recognition that diversity is not only ethical but also beneficial for business. The inclusion of models from various ethnic backgrounds is a crucial aspect of this transformation. Historically, the fashion industry has been criticized for its lack of representation of people of color, perpetuating harmful stereotypes and excluding entire communities. Victoria's Secret is now making deliberate efforts to feature models from diverse racial and ethnic groups, showcasing the beauty of different cultures and challenging the notion that beauty is limited to a single standard. This includes featuring models of African, Asian, Latin American, and Indigenous descent, among others, and ensuring that their unique features and cultural backgrounds are celebrated rather than marginalized. In addition to ethnic diversity, Victoria's Secret is also embracing a wider range of body types. The brand has historically been associated with extremely thin models, contributing to unrealistic and unattainable beauty standards. However, there is now a growing recognition that beauty comes in all shapes and sizes, and Victoria's Secret is responding by featuring models with different body types, including those who are curvier or more athletic. This change is particularly important for promoting body positivity and helping to combat negative body image issues, especially among young women. By showcasing models with diverse body types, Victoria's Secret is sending a message that beauty is not about conforming to a specific ideal but about embracing and celebrating one's natural form. Furthermore, Victoria's Secret is also making strides in representing gender diversity. The brand has begun to feature transgender and non-binary models, challenging traditional notions of gender and promoting inclusivity for all individuals. This is a significant step forward, as transgender and non-binary people have historically been marginalized and excluded from the fashion industry. By including transgender and non-binary models, Victoria's Secret is sending a powerful message of acceptance and affirming the validity of diverse gender identities. The brand's commitment to diversity and inclusivity extends beyond just the models themselves. Victoria's Secret is also working to create a more inclusive environment behind the scenes, ensuring that its staff and creative teams reflect the diversity of the world around them. This includes hiring people from diverse backgrounds, providing training on diversity and inclusion, and creating policies that promote equality and respect for all individuals. By embracing diversity and inclusivity in all aspects of its business, Victoria's Secret is not only becoming a more ethical and responsible brand but also positioning itself for long-term success in a rapidly changing world. Consumers are increasingly demanding that brands reflect their values and beliefs, and Victoria's Secret's commitment to diversity and inclusivity is helping it to connect with a wider audience and build stronger relationships with its customers.

Body Positivity Movement

The body positivity movement has significantly influenced the modeling industry, and Victoria's Secret is no exception. Including plus-size and differently-abled models in their lineup marks a significant step towards promoting realistic beauty standards. The body positivity movement has had a profound impact on the modeling industry, challenging traditional beauty standards and advocating for the acceptance and celebration of all body types. This movement has gained momentum in recent years, fueled by social media and a growing awareness of the harmful effects of unrealistic beauty ideals. Victoria's Secret, once criticized for promoting an exclusive and unattainable image of beauty, is now responding to this movement by including plus-size and differently-abled models in its lineup. This marks a significant step towards promoting realistic beauty standards and embracing diversity in all its forms. The inclusion of plus-size models is particularly noteworthy, as it challenges the long-standing notion that only thin bodies are considered beautiful. By featuring models with curves and fuller figures, Victoria's Secret is sending a message that beauty is not limited to a specific size or shape. This is not only empowering for plus-size individuals but also helps to normalize different body types and promote a more inclusive and accepting view of beauty. The presence of plus-size models in Victoria's Secret campaigns and fashion shows also sends a powerful message to the fashion industry as a whole, encouraging other brands and designers to embrace diversity and challenge their own biases. This can lead to a ripple effect, creating more opportunities for plus-size models and helping to change the way that beauty is perceived and represented in the media. In addition to plus-size models, Victoria's Secret is also including differently-abled models in its lineup. This is another important step towards promoting inclusivity and challenging traditional beauty standards. Differently-abled models may have physical disabilities, such as missing limbs or visible differences, or they may have other types of disabilities, such as those affecting mobility or cognitive function. By featuring these models, Victoria's Secret is demonstrating that beauty is not limited to those who fit a narrow definition of physical perfection. This can be incredibly empowering for differently-abled individuals, who may have been excluded from the fashion industry and the broader culture for far too long. The inclusion of differently-abled models also helps to raise awareness about the challenges and experiences of people with disabilities, promoting greater understanding and acceptance. Furthermore, it sends a message that everyone deserves to be seen and celebrated, regardless of their physical abilities or differences. The decision to include plus-size and differently-abled models in its lineup is not just a marketing strategy for Victoria's Secret. It reflects a genuine commitment to promoting diversity and inclusivity, and it is part of a broader effort to transform the brand's image and values. This transformation is driven by a desire to connect with a wider audience and to create a more positive and empowering experience for its customers. By embracing body positivity and celebrating diversity, Victoria's Secret is positioning itself as a brand that is not only fashionable but also socially responsible and committed to making a positive impact on the world.

Spotlighting the Models of 2024

Returning Favorites

Some familiar faces continue to grace the Victoria's Secret runway and campaigns. These models have built strong relationships with the brand and its audience over the years. Many familiar faces continue to shine in Victoria's Secret campaigns and on the runway, bringing with them a wealth of experience, established fan bases, and a strong connection to the brand. These returning favorites are not just models; they are ambassadors who have played a significant role in shaping the Victoria's Secret image and fostering relationships with audiences around the world. Their continued presence in 2024 underscores the brand's commitment to both tradition and evolution. These models often bring a sense of continuity and familiarity to Victoria's Secret, serving as a bridge between the brand's past and its present. They have witnessed and participated in the brand's transformations over the years, and their presence helps to reassure long-time customers that Victoria's Secret is still committed to its core values, even as it embraces new ideas and approaches. In addition to their experience and familiarity, returning favorites also bring with them established fan bases. These models have cultivated strong relationships with their followers on social media and through other channels, and their fans are often highly engaged with Victoria's Secret and its products. The presence of these models can help to drive sales and generate buzz around the brand, as their fans are eager to see them in new campaigns and on the runway. Moreover, returning favorites often have a deep understanding of the Victoria's Secret brand and its values. They have worked closely with the brand's creative teams and executives over the years, and they have a strong sense of what Victoria's Secret stands for. This understanding allows them to effectively represent the brand to the public and to communicate its message in a authentic and compelling way. For example, returning favorites may participate in interviews, attend events, and create content for social media, all with the goal of promoting Victoria's Secret and engaging with its customers. They may also serve as mentors to new models, helping them to understand the brand's culture and values and to navigate the challenges of the modeling industry. Furthermore, the continued presence of returning favorites can help to create a sense of community and loyalty among Victoria's Secret customers. Many customers have followed these models' careers for years, and they feel a personal connection to them. Seeing these models continue to work with Victoria's Secret can reinforce customers' belief in the brand and its values, and it can encourage them to continue to support Victoria's Secret in the future. In conclusion, the return of familiar faces to Victoria's Secret in 2024 is a testament to the value of experience, established relationships, and a deep understanding of the brand. These models bring with them a wealth of knowledge, a loyal fan base, and a strong commitment to Victoria's Secret values, and their continued presence helps to ensure the brand's continued success.

Rising Stars

Alongside the veterans, several new faces are making waves. These rising stars often bring fresh perspectives and unique qualities that resonate with a new generation of consumers. Alongside the established veterans, Victoria's Secret is also welcoming a new generation of rising stars who are bringing fresh perspectives, unique qualities, and a renewed sense of excitement to the brand. These new faces are not just models; they are cultural ambassadors who represent the evolving values and aspirations of a new generation of consumers. Their presence in 2024 signifies Victoria's Secret's commitment to staying relevant, innovative, and connected to the ever-changing world of fashion and beauty. These rising stars often bring with them a diverse range of backgrounds, experiences, and perspectives, reflecting the growing diversity of Victoria's Secret's customer base. They may come from different ethnic backgrounds, have different body types, or identify with different gender identities. By featuring these models, Victoria's Secret is sending a message that beauty comes in many forms and that everyone is welcome in the Victoria's Secret community. In addition to their diversity, rising stars also bring with them unique qualities that resonate with a new generation of consumers. They may be activists, artists, or entrepreneurs, and they may use their platforms to advocate for social causes, promote creativity, or inspire others to pursue their dreams. By showcasing these models, Victoria's Secret is demonstrating that it values not only physical beauty but also intelligence, talent, and social responsibility. Furthermore, rising stars often have a strong presence on social media, where they connect with their followers and share their personal stories. They may use social media to promote Victoria's Secret products, but they also use it to share their thoughts, opinions, and experiences, creating a more authentic and personal connection with their fans. This can be particularly appealing to younger consumers, who are often drawn to brands that are transparent, authentic, and socially conscious. The inclusion of rising stars in Victoria's Secret campaigns and on the runway can also help to inject new energy and excitement into the brand. These models may bring with them new styles, new attitudes, and new ways of thinking about beauty, which can help to keep Victoria's Secret fresh and relevant. They may also inspire other models to push boundaries and challenge traditional norms, leading to a more innovative and creative environment within the Victoria's Secret community. In conclusion, the presence of rising stars in Victoria's Secret in 2024 is a testament to the brand's commitment to innovation, diversity, and connection with a new generation of consumers. These models bring with them fresh perspectives, unique qualities, and a strong social media presence, and their inclusion helps to ensure that Victoria's Secret remains a leader in the fashion and beauty industries.

Unexpected Choices

Victoria's Secret sometimes surprises audiences by including models who challenge conventional beauty standards or have unique stories. These choices often generate significant media attention and spark important conversations. Every so often, Victoria's Secret makes unexpected choices in its selection of models, surprising audiences and sparking important conversations about beauty standards, representation, and inclusivity. These choices often involve featuring models who challenge conventional notions of beauty or who have unique stories to tell, and they can generate significant media attention and social media buzz. The decision to include models who challenge conventional beauty standards is often seen as a bold move, as it can be risky to deviate from what is traditionally considered attractive. However, Victoria's Secret has shown a willingness to take risks in recent years, recognizing that beauty comes in many forms and that it is important to represent a diverse range of perspectives. These models may have unconventional features, such as striking facial features, unique body types, or visible differences, and their presence in Victoria's Secret campaigns and on the runway can help to broaden the definition of beauty and challenge harmful stereotypes. In addition to challenging conventional beauty standards, Victoria's Secret also sometimes includes models who have unique stories to tell. These models may have overcome personal challenges, achieved significant accomplishments, or dedicated themselves to social causes, and their stories can be incredibly inspiring and empowering. By featuring these models, Victoria's Secret is demonstrating that it values not only physical beauty but also intelligence, resilience, and social responsibility. The inclusion of these models can also help to raise awareness about important issues and promote greater understanding and empathy. The decision to make unexpected choices in its selection of models is not always easy, as it can be met with criticism and resistance. However, Victoria's Secret has shown a commitment to staying true to its values and to using its platform to promote positive change. By taking risks and challenging conventions, Victoria's Secret is helping to create a more inclusive and accepting world, where everyone feels valued and respected.

The Impact on the Fashion World

The selection of Victoria's Secret models has a ripple effect throughout the fashion industry. It influences trends, shapes beauty ideals, and sets the tone for discussions about representation and diversity. The selection of Victoria's Secret models has a profound and far-reaching impact on the fashion world, influencing trends, shaping beauty ideals, and setting the tone for discussions about representation and diversity. This influence stems from the brand's global reach, its high-profile marketing campaigns, and its association with some of the most recognizable faces in the industry. When Victoria's Secret chooses a particular model or type of model, it sends a message to the entire fashion industry about what is considered desirable and fashionable. This can influence the types of models that other brands and designers choose to work with, as well as the types of products and styles that are promoted. For example, if Victoria's Secret features a model with a particular body type or ethnic background, it can lead to a greater representation of that type of model in other fashion campaigns and publications. In addition to influencing trends, the selection of Victoria's Secret models also plays a significant role in shaping beauty ideals. The models that Victoria's Secret features are often seen as aspirational figures, and their images can influence how people perceive themselves and others. This can have both positive and negative effects, as it can inspire people to strive for certain goals but also lead to feelings of insecurity and inadequacy if they do not measure up to the idealized images. Victoria's Secret has come under criticism in the past for promoting unrealistic beauty standards, but the brand has made efforts in recent years to promote greater diversity and inclusivity in its selection of models. This shift is partly a response to growing consumer demand for more authentic and relatable representation in advertising and fashion. The selection of Victoria's Secret models also sets the tone for discussions about representation and diversity in the fashion industry. When Victoria's Secret chooses to feature models from diverse backgrounds, it can spark important conversations about the importance of inclusivity and the need to challenge traditional beauty standards. This can lead to greater awareness of these issues and encourage other brands and designers to follow suit. However, Victoria's Secret has also faced criticism for not always living up to its own ideals, and the brand continues to be scrutinized for its practices and its impact on the fashion world.

Looking Ahead

As we move forward, the criteria for Victoria's Secret models will likely continue to evolve. The brand's commitment to inclusivity, diversity, and empowerment will shape future selections, reflecting a more modern and representative vision of beauty. As we look to the future, it is highly probable that the criteria for selecting Victoria's Secret models will continue to evolve, reflecting the brand's ongoing commitment to inclusivity, diversity, and empowerment. These values are not just buzzwords for Victoria's Secret; they represent a fundamental shift in the brand's identity and a recognition that the future of fashion lies in celebrating and representing the beauty of all individuals. The brand's dedication to inclusivity means that it will likely continue to seek out models from diverse ethnic backgrounds, body types, and gender identities. This will not only make Victoria's Secret more representative of the world we live in but also help to challenge traditional beauty standards and promote greater acceptance and understanding. By featuring models who represent a wide range of identities and experiences, Victoria's Secret can send a powerful message that beauty is not limited to a specific mold but is rather a reflection of the unique qualities and characteristics that make each individual special. In addition to inclusivity, Victoria's Secret is also likely to prioritize diversity in its selection of models. This means not only featuring models from different backgrounds but also showcasing a variety of styles, talents, and perspectives. The brand may seek out models who are not only beautiful but also intelligent, creative, and passionate about making a difference in the world. By featuring these models, Victoria's Secret can inspire its customers to embrace their own unique talents and pursue their passions, regardless of what others may think. Furthermore, Victoria's Secret is likely to place a greater emphasis on empowerment in its selection of models. This means choosing models who are confident, independent, and able to express themselves authentically. The brand may seek out models who are not afraid to challenge the status quo, speak their minds, and advocate for causes that they believe in. By featuring these models, Victoria's Secret can help to empower its customers to embrace their own strength and independence and to stand up for what they believe in.

The Victoria's Secret models of 2024 represent a blend of established stars and fresh faces, all contributing to the brand's ongoing evolution. The focus on diversity and inclusivity marks a significant step forward, setting a new standard for the fashion industry and reflecting a more modern and representative vision of beauty. Keep an eye on these incredible women as they continue to shape the world of fashion and inspire audiences worldwide.